What's a post-purchase upsell?

One-click post-purchase upsells

One-click post-purchase upsells are a different upsell strategy because the customer sees them after they make the purchase, but before the customer has exited the store--in between the checkout and thank-you pages.

This type of upsell appears as a new page that pops up immediately after the customer’s original purchase is completed. The customer can accept the upsell offer without having to re-enter their payment or shipping details; they accept with just one click.

What are the benefits of post-purchase upsells?

Upsells are beneficial for any ecommerce store, but they can be particularly transformative for new or growing online stores. Post-purchase offers are a great way to quickly boost your AOV without investing too much time or money into the outcome.

Here’s how upsells can power-up your revenue.

Boost AOV to offset customer churn

Increasing AOV is vital for your bottom line, but something many store owners might not realize is just how much a high AOV can offset customer churn. 

To a degree, customer churn is unavoidable. There will always be customers that purchase a product just once.

Yes, you can try to combat this problem with marketing strategies, but at the same time, it’s wise to begin counterbalancing those losses by increasing how much each customer spends on average (whether they’re a new or returning customer). 

Improve customer retention by introducing customers to more products

Another bonus result of upsells is that customers not only spend more on their current purchase, but they are also more likely to return to shop again. 

Scale your business faster with higher return on ad spend (ROAS)

Implementing upsells can have an exponential-growth effect on your entire company. Upsells could potentially increase website conversion rates, reduce cart abandonment and improve AOV.

With these improvements you can confidently increase ad spend, knowing that every dollar spent on ads would realise a significant ROAS.